Our Core Values Rock
KaFe Rocks’
Core Values
In our quest to be a true lighthouse for the iGaming industry we believe that we must shed light and transparency on it’s operators and providers, in order to help our users make informed decisions. We also believe in serving our partners to the best of our ability, sending them world-class leads and building long-lasting relationships.
Underpinning everything we do at KaFe Rocks are our Core Values, which we look to live every day as a team:

Trust
Our working environment is unique, with every Rocketeer working remotely and trust is an essential key to our overall success. It’s the centre of our relationships and gets built with every interaction.
Zara Aberg
We believe in every employee’s integrity, reliability and fairness, and we foster a trusting culture throughout the company through the levels of freedom and autonomy we give our teams.
In turn, our senior management team looks to earn the trust of the Rocketeers through the way they listen, engage and communicate around how we take the company forward.
Self-Driven Attitude
As remote workers, every Rocketeer must be able to demonstrate a self-driven attitude and we’re known for our positive energy and exceptional work ethics.
Zara Aberg
We identify with the company, and are deeply committed to bringing a clear focus on, and reaching our shared company goals.
Passion
Passion is an important intrinsic desire that differentiates us from our competitors. Rocketeers love their job and their team.
Zara Aberg
The passion we have and bring to the table, gives us the extra rocket fuel to go the extra mile in everything that we do.
One KaFe Rocks!
The One KaFe Rocks value is our way of saying teamwork! It’s always been about the people at KaFe Rocks and how we totally rock as a team, helping us to achieve our shared goals.
Zara Aberg
Rocketeers are open, friendly, and promote diversity and inclusiveness. We have a completely open door policy for people to learn and challenge themselves, and despite working remotely we look to meet each other as often as possible so that we can truly live being One KaFe Rocks.
Strive for Greatness
We aim to develop the best working environment for our team, whilst creating the best end-products for our users.
Zara Aberg
We will attain true greatness through challenging the status quo, delivering superior quality in our work and keeping an uber-keen eye for detail.
We strive for greatness, and we deliver greatness, but as passionate Rocketeers, our hunger never abates and we always look to push beyond the boundaries and deliver more.
For the User!
At the heart of everything we do and everything we create, there should be a simple question asked – how does this serve the user?
Zara Aberg
Whether delivering on user search intent, creating new product features, delivering content that informs decisions, or building out new tech platforms, the user is at the front of our mind, and underpins every decision we make.
How do Rocketeers Live the Core Values?
You know what our values are and you know that we will always look to live these values within the company. But what does that mean exactly? Check out some of our awesome Rocketeers and people working with the KaFe Rocks Team who truly lived our Core Values below…

Trust
Jess
“Goes above and beyond when it comes to extending trust in the workplace, contributing to KaFe Rocks being the absolute best place to work!”

Self-Driven Attitude
Jovana
“Keeps pushing her own limits further, working really hard in everything she does, always being keen to learn, and constantly showing initiative!“

One KaFe Rocks
Lorella
“Always has her team’s back, showing great leadership, support and understanding, even through times of change, so her team never feel lost!“

Passion
Vanessa
“Extremely engaged and passionate, she’s focused on achieving the best possible results, driving projects forward, and being open to helping others; it’s a pleasure to work with her!“

For the User
Shaun
“Consistently goes the extra mile in keeping the focus on the target audience in all tasks and projects he works on, and delivering amazing results in the process!“

Strive for Greatness
Ruth
“Strives for greatness in everything she does – a hard-working individual who is always looking to improve and deliver greatness in her work!”